our slow fashion ethos
Classy Fabulous Daydreams is a slow fashion brand immersed in sustainable practices, designed with intention, and ethically manufactured in Los Angeles, CA. Our commitment to honoring our gorgeous planet begins with our fabric selection. All of our self & lining fabrics are entirely sourced from deadstock leftovers, little treasured bits of beautiful materials previously discarded by the brands that originally created them.
Fabric production is the most environmentally toxic element of creating clothing and using these fabric remnants ensures that our garment's eco-footprint is significantly reduced. Additionally, there's the added benefit that every Classy Fabulous Daydreams creation is incredibly limited and you're truly getting a one-of-a-kind piece.
We celebrate the gorgeous beauty of the earth and operate on a very slow fashion, low waste model with mininimal environmental impact. We're not perfect but try to do a little bit better every day.
Our intention is to design clothes that fit incredible on our customers and are produced in a way that is better for the environment. All the local businesses that we partner with to create each dress, from grading to cutting to specialty stitching and finally sewing production, are all family run, locally owned businesses.
Everything from designing the product, sourcing the sustainable textiles, manufacturing the garments, packing the dress & finally shipping them to you is done locally in Los Angeles.
My Fabrics
My dress & lining materials are sustainably sourced deadstock fabrics, giving them a fabulous new life! Similar to thrifted or secondhand clothing, deadstock fabric is essentially secondhand fabric that was previously developed by another brand.
Common industry practice is to order fabric before even knowing the amount of orders per style. This practice can be incredibly wasteful and most brands end up overestimating their fabric orders so they can easily re-cut into them if they sell.
Inevitably, this creates a lot of wasted fabric at the end of each season. These fabrics either get thrown away, never used & left to rot in a warehouse or sold to places that sell deadstock fabrics.
By using deadstock fabrics, we're able to have a significantly smaller carbon footprint since we aren't adding to the environmental implications of developing & shipping new fabrics. Textile production is the most hazardous part of making clothing.
An added benefit is our access to absolutely stunning textiles!
Sometimes we're only able to get a small amount of yardage in each fabric, only enough to make just a couple of dresses! This makes meeting minimums very challenging and expensive. Every dress is truly a limited edition treasure.
Our Low Waste Initiative
We operate slowly, making small limited production runs in each style. To operate low waste, it's important to always sell as much as you produce and we live by this mantra.
This extends to all facets of the company and in efforts to remain as low waste as possible, we work hard to utilize every leftover scarp of fabric.
When possible, we offer limited quantities of matching printed scarves & hair accessories for our dresses. We love a matching or a mixed print moment! They're such an easy way to elevate any outfit.
